It's written pretty clearly, so he might actually be doing it for the sole purpose of telling people that the players can still be bought "retail" instead of at the eBay marked up prices.

If he was doing it as a scam he should have worded it a bit better and made the dutch auction for more than 12 units.

It was still the wrong way to go, but looking at his page just makes me think he's a little too innocent to be trying a fast one.

Bruno