Sonicblue is in a very strong position technology-wise, with all the companies it has bought, such as empeg and replay tv. The software written for the empeg especially is top-notch. Assuming it is easily ported to other audio devices, Sonicblue could capture a lot of market share.

Nobody I knew had ever even heard of the empeg. One guy has an ipod he hooks up in his car and a couple other people had talked about copying him. A few people had even heard of the neo jukebox, but knew nothing about it.

Replay TV is just as bad as far as name-recognition. Everybody in my fraternity house has heard of Tivo. Most people don't understand why a PVR would be useful, but they at least have a general idea of what the Tivo is.

Why then is Sonicblue not making more of an effort to get their name out there? I'm no marketing expert, but it seems to me, that if people don't even know your product exists, they aren't going to buy it.

Secondly, why isn't Sonicblue making more of an effort so far as getting their products into stores, either online or retail? For a lot of their products, the only way to find them, much less order them, is direct. It usually isn't even possible to get through to Sonicblue on the phone.

I'll be rooting for Sonicblue and especially the empeg guys. They have a lot of good products and some of the best technology out there.

-Biscuits