Get someone on national tv to mention it and sell it for a few thousand.

Was anybody else watching the Texas/Oakland game tonight? Anyways one of the announcers mentioned to the other announcer (Tom Grieve, a former player) that his baseball card was on ebay and at $15 with about 2 hours left. Within about 15 minutes the number of bids jumped from 1 to over 50. By the end of the game (about 10 min ago) the card was at over $2000. It is now at $2125 with 1 min left. The card is probably only worth a few dollars. Proof that advertising works.

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=1818611373