It looks interesting but it isn't shipping yet; it holds less than all but 1 empeg model; it needs to be recharged every 8-10 hours (depending on temperature and volume level); and it doesn't have the possibility of running other apps via a robust OS. It seems directed to the portable market but it is larger than the Rio types. I suppose the 81 hours capacity (?kbps encoding rate)is for a wide selection of music but if one needs to plug it in to recharge it every day, then one should be able to feed it new tunes, too. I suspect it will be too expensive for the portable buyers (with its HD) and too limited to compete with the empeg (and other flexible mobile units). It might do better if designed for flashcard RAM use. Its nice to see more devices are coming out, though. It adds support for the technology. Thanks for the link.