Well said Tony! There was totally a market for the empegs at the previous price point, but there was a complete lack of willingness to put the $$'s into telling people about it in a way that reached the right masses.

I mean no disrespect to the team in the UK. They did well with what they had, but SB corporate had no idea as to how to focus a marketing campagin to speak to the right audience. Clearly we're not talking about skate-punks (for the most part) but alas, tis water under the bridge now.

Grrr. Makes me mad to have to recall how lame some peoples decisions can be--and I was just wanting to check up on the OGG progress, now I need to dig up the antacids...