What mkaye is essentially trying to say is that after empeg strikes it rich and becomes a booming high end stereo company and contractor, they will wish to buffer themselves from the end-buyer. In other words, better to lay down the "Chasm" early before the buyers have an expectation of a closer relationship. (In that way, it will be easier "to screw" the end buyers without feeling too badly later. ) The typical model of the manufacturer has a distinct degree of separation accentuated by a manufacturer to end buyer distribution chain (also known as middlemen, or bureaucracy and so on) often appearing on the scene with such features as ivrs ("press 1 for customer service") and lengthy hold times where they run you around and around.

Luckily in the age of e-business, most of this fat is cut out and the manufacturer can finally reap the benefits of a client relationship without uncontrollable costs or the inability to distribute the product.

Calvin ("I am a meanie")