Notice that it looks like it's packaged inside an amplifier heatsink?!?!? What the....?

Yeah, it looks like they decided to go with an FM modulator. Bad choice, I think. As we've discussed, there's a serious reduction in sound quality with FM modulators.

I only assume they packaged it in the amp looking container so you could mount it in your trunk and have it look all cool.

Here's their page with more info:
http://www.ssiamerica.com/products/neo35/index.html