I realize it is a FAQ entry - but I'd like to find out more info other than "The empeg doesn't currently play this format." If any one has more info, I'd like to find out. Or - if anyone has more info on the licensing issues involved - that would be great!

Apple just released is Public Preview version of QuickTime 6 which plays this format and many many other companies are working on player software. This is what really sparked my interest.