I personally know that the video of the Mk. I is what put me over the edge and made me buy the empeg. I knew the "power" that a music/technology lover like me would gain from the empeg, but it took seeing the visuals (eye candy) and easy user interface in action to make me consider buying it. Also made it seem more "real". IMHO, more RioCar's would have been sold if a video demo was on the site.

For years I was thinking (and still do) that a company could make a mint from a box like the empeg that was just an EQ and had all the visuals. There are a few graphic EQ's out there, but one that would have the visual impact of the empeg would sell like crazy. Even a home box that made your TV light up or part of your audio rack dance would be hot too...