In making the rounds, I came accross the "ESA S11" over at circuit city (by way of ben's bargains) and as soon as I saw the pixelated graphic thought it looked familiear. Upon clicking on it, I found that it even uses RMM to transfer content.

I can't find any reference to "ESA" as a company that makes mp3 players. Is it going to be DNNA's el cheapo mp3 player brand? Or is there more of a story, perhaps? Considering that the S series was going to get the 2.0 firmware (might have happened already, i don't own one) these might be a good deal for anyone looking for a flash based player.

Matthew