The current long-press is only there because it's a new feature,

No, it's there because when people pick something to play, they expect it to start playing. So the shortpress is still the default. Because new users will want to press the button and have it happen, not put up a cryptic menu with terms they don't understand. It's the correct UI design for the insert/append menu to be the "advanced" feature.
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Tony Fabris