Nearly ten years ago, I worked for a company which was developing this on demand content streaming. We saw back then that there was huge potential for the airline industry but were more focussed on the hotel industry. Although back then we had this enormous IBM system sitting in the server room, dedicated to content streaming. I think we had enough hardware to pump out a massive 6 independant streams.
I left becuase it was run by a bunch of business tools too focussed on the bucks they could make and making all kinds of rash promises about what they could deliver without seeing if it was actually technically possible and then getting upset when things went over budget and over time.
ah, those were the days.