That's interesting that they have the price tags there without a product. Didn't know they did that.

Wonder if it lists features on the tag, and how it looks compared to the ipod on the shelf.

Yeah, it listed the features. Noted OGG Vorbis and FLAC, and the 20GB was sitting right next to the 15GB Ipod for the same price, making it look that much better. Noted the battery life, the dock, ethernet and usb2 as well as audio out.

If I didn't know anything about it, I would be like DAMN that looks awesome, where's the box/!?!? :P