Yeeah, but no-one has yet explained how come it got to be called the "HSX-109".

rob, tony - care to comment on how the original name came to be.

Rio Central sounds like a train station in South America.

I guess the follow up question is how come marketing didn't change the name before the launch or maybe they realise this thing is going to be more important than they thought so the weird "name" got dropped.
Its certainly a positive sign that Rio are basing their music products around the old '109.