Here are some interesting numbers:
Assuming a 10Mbps link, you could theoretically download just over 3TB per month at full speed, 24 hours a day. That means that Comcast is limiting you to one-twelfth of what you assumed you could get.
You've gotta figure a Netflix download is probably about 2GB. A DVD would be about 4GB, the quality is somewhat lower, and the compression is probably a little better. (I would guess H.264 vs. a DVD's MPEG-2.) So give it some overhead and call it 100 movies. That's still more than three a day, so it's probably not a significant barrier, unless you have a digital hoarding complex.
Still, it sucks for them to change the rules on you.
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Bitt Faulk