Maybe you shouldn't look for specifically kitchen remodelers and instead look for general contractors? There's a contractor in my business networking group whose company has a deal they call "10x10 for 10." If the kitchen is roughly 10'x10', the whole job will be $10K. You don't get top of the line cabinets for that, but his company has a nice cabinet manufacturing warehouse that does a good job.

Basically, I would also not expect more than $15K for such a job, so $28K is crazy unless you're getting some super nice cabinets or top of the line granite...