I'll say it's actually *most* consumers. Probably by at least an order of magnitude or more. I'd even wager it's above 100 to 1. Who do you think makes up most of Facebook's users for example. And I believe this number is representative strictly of people who were already using a computer.

Now the iPad is opening up computing to people who were not previously using computers, and there have always been more of those. That's enormous potential. I think the numbers over the next two to there years are going to be jaw-dropping.

Windows 8 may very well be reactionary. But MS has seen the writing on the wall and they know that their position in desktop is more than threatened by the iPad. This is a dangerous time for MS, despite their current presence it's not too hard to imagine their near-complete displacement in the next decade.