It doesn't *look* that bad IMO, it's just a bit troubling the lack of information; ok, so maybe it's not a consumer launch (because, well, it's not available yet) but no detail on price, battery life, screen res, wireless connectivity options...?

That seems a bit too handwavey to me. The main thing it would appear to do is to annoy vendors who announced they were going to make windows 8 products, like Asus. Nothing like competing in a market with thin margins against someone who doesn't have to pay an OS vendor!