Originally Posted By: Dignan
and at worst they put the ads on before the advertised start time. That's what AMC does. Regal is a chain near me that does the same.

Cinebarre was a small chain trying to replicate the success of the Alamo Drafthouse. For the locations in the PacNW, they'd play little art shorts or similar before the movies, not quite as themed to the specific movies like Alamo.

Sadly the concept didn't do as well in this area, and Regal ended up buying the chain. The day the conversion happened, the art films stopped and the advertisements started before the show.

I've seen less movies in the theater as a result. It used to be a nice way to wind down the work week with food and drink service before the movie started. It became less appealing with mass market advertisements being shouted at those waiting for the movie to start.

Thankfully Paul Allen's theater still lacks ads and has a pretty nice screen/projection setup. Just not quite the same without full meal service at ones seat.