Why is "Right" forward? In Western languages you read and write from LEFT to RIGHT. That's a movement in the "right" direction. That's "forward." It's what the market is used to. It's what any UI consultant will tell you. It's "natural."

When you put in a screw, you turn clockwise. That moves the screw FORWARD (away from you). When you turn the dial on an older TV, you turn clockwise to move forward through the channels.

I don't work for a UI consulting company. But I could.

Bruno