I think that's the first time I've heard of Taco Bell being called the bright side of anything.
The only identity theft I've had to deal with is when some hoser signed me up for the Columbia House Video and CD thing. I got it sorted out by a) asking them to compare the signatures between the video deal and the CD deal which I had signed up for earlier, and 2) asking them for a run down of the CDs bought fraudulently, compared to the CDs I had bought. The person on the other end of the phone was very understanding, and agreed almost immediately that I wouldn't have bought the CDs I was supposed to have bought -- 2 copies of Bush X, amongst other crap. Not that what I had bought back then was much better, but one doesn't suddenly go from Megadeth to Bush X and other teeny-bopper rock bands.
(They reversed the charges.)