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#298404 - 14/05/2007 15:51 Amazon buys DPReview
tfabris
carpal tunnel

Registered: 20/12/1999
Posts: 31594
Loc: Seattle, WA
Amazon Buys DPReview.

To me, that's like saying Wal-mart bought Consumer Reports.
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Tony Fabris

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#298405 - 14/05/2007 16:29 Re: Amazon buys DPReview [Re: tfabris]
mlord
carpal tunnel

Registered: 29/08/2000
Posts: 14491
Loc: Canada
Wow.. that would be like having some USA company purchase ManU or something.. totally unthinkable!

I wonder what Amazon gets from this deal?

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#298406 - 14/05/2007 16:41 Re: Amazon buys DPReview [Re: tfabris]
andy
carpal tunnel

Registered: 10/06/1999
Posts: 5916
Loc: Wivenhoe, Essex, UK
Why, its not as if Amazon have a particular brand of camera to push.

Still, a surprising purchase none the less.
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Remind me to change my signature to something more interesting someday

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#298407 - 14/05/2007 16:50 Re: Amazon buys DPReview [Re: andy]
Dignan
carpal tunnel

Registered: 08/03/2000
Posts: 12338
Loc: Sterling, VA
Quote:
Why, its not as if Amazon have a particular brand of camera to push.

That's what I was thinking.

I also think it's weird to compare Amazon to WalMart (WalMart is terrible), or DPReview to Consumer Reports (I find CR to be useless).
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Matt

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#298408 - 14/05/2007 17:13 Re: Amazon buys DPReview [Re: Dignan]
DWallach
carpal tunnel

Registered: 30/04/2000
Posts: 3810
This is probably a good thing. It certainly signals Amazon's desire to be seen as a destination for camera purchases versus the camera specialty stores like B&H. It could be that Amazon is just looking to own all the "buy now" buttons at the bottom of the reviews and link to DPReview pages from its product pages. Certainly, Phil Askey's prominence only grows with this, and he may have a bigger hand in how Amazon markets and sells cameras (e.g., de-emphasizing megapixels and focusing on other camera features).

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#298409 - 14/05/2007 17:45 Re: Amazon buys DPReview [Re: andy]
wfaulk
carpal tunnel

Registered: 25/12/2000
Posts: 16706
Loc: Raleigh, NC US
Quote:
Why, its not as if Amazon have a particular brand of camera to push.

I'm sure they have particular brands to not push: namely, the ones they don't carry.
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Bitt Faulk

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#298410 - 14/05/2007 19:05 Re: Amazon buys DPReview [Re: wfaulk]
Ezekiel
pooh-bah

Registered: 25/08/2000
Posts: 2413
Loc: NH USA
The brands that yield Amazon the best margins could be favored. I doubt very much their margin is uniform across brands.

edit: TinyURL link to camera brands Amazon carries.

-Zeke


Edited by Ezekiel (14/05/2007 19:06)

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#298411 - 14/05/2007 21:19 Re: Amazon buys DPReview [Re: Dignan]
tfabris
carpal tunnel

Registered: 20/12/1999
Posts: 31594
Loc: Seattle, WA
Quote:
I also think it's weird to compare Amazon to WalMart (WalMart is terrible), or DPReview to Consumer Reports (I find CR to be useless).


I was comparing for different facets of the metaphor. I meant, Amazon and WalMart are both large retailers which have a financial interest in whether certain products do or don't get purchased. Consumer reports and DPReview were known for being impartial reviewers of products, and were not influenced by sales or advertising of the reviewed products.
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Tony Fabris

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#298412 - 14/05/2007 21:46 Re: Amazon buys DPReview [Re: tfabris]
DWallach
carpal tunnel

Registered: 30/04/2000
Posts: 3810
Phil Askey has been posting a lot to his own discussion forums. Phil mentions that, including those forums, DPReview serves 120M page impressions per month. I'll bet that's a big part of why Amazon is interested in buying them out.

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#298413 - 14/05/2007 23:00 Re: Amazon buys DPReview [Re: tfabris]
Dignan
carpal tunnel

Registered: 08/03/2000
Posts: 12338
Loc: Sterling, VA
I understand what you meant, I just think that the situation is a little different, and Wal-Mart is just pure evil, so it's hard to compare them to anyone

I don't think it'll be a huge deal, but I do wonder what Amazon's intent is. I also wonder how much they intend to integrate the site. Amazon's UI is pretty bad, and I'm not saying DPReview's is the best, but I'd hate to see it swallowed up Amazon's mess.
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Matt

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