Maybe the gpu makers are missing something here. I wonder if they could devise a variant for miners that would create a split in the market.
Some have tried like ASUS, but it’s not really helped at all. https://www.asus.com/Graphics-Cards/MINING-Series-Products/
Problem here is that AMD and NVidia can’t justify the risks in buying more fab space in case this digital beanie baby craze ends, and leaves them with a possibly company damaging loss. So the companies like ASUS and others that make the final video card designs and products are still limited on how many chips they can source to make their products, and adding variants complacates their cost structure at possibly a loss. Everyone’s gambling, but noone’s willing to put in for larger investments in case the party ends soon.
VR hasn’t really taken off to drive new GPU demands, and really AMD or NVidia aren’t at risk here, since consoles and other markets will keep their direct chip businesses going for a while. Instead it’s the much more fragile “PowerCooler” and other very small vendors making consumer PCIe video cards. They lack the power to control manufacturing lines reliabially enough to burst when needed, and are at the tail end of getting other components at times, behind large places like Apple and Samsung for memory, etc...
Companies like Asus have also tried having shops like Fry’s only sell a GPU at retail prices if a customer was also buying enough components to build a PC, and would limit purchases to 1 per household. Didn’t really help either, as folks would still buy and flip the cards right into the miner marker.
Miners then get the cards, run them hot and hard burning them out early, and try to toss them back to those small video card shops for warranty repair. It’s not a wonder they can’t sell at the $199 retail point for an RX580 if a bunch of ponzi schemers are tossing back cards and getting 2-3-4 or so “under warranty”.
Consumer video cards also were never really designed for these compute workloads, instead that was the function of the much higher priced Quatro or other workstation/server class GPUs. Those in recent years have been snapped up by a lot of machine learning/machine vision shops, in the past oil exploration and some other industries were also driving demand. I’ve not seen how many of these cards are going to cryptobenie miners compared to the consumer ones, though my guess is not many. They tend to run a little slower clock for clock to the consumer cards, due to higher precision or ECC style operations, and a slower but more precise driver for some non real time rendering usage.
The rise of CUDA and OpenCL though did really blur a lot of previous hard lines in the GPU market, that’s for sure.