Wow, never really thought of it this way. It does make good sense though. It would be interesting to see pioneer/sony/kenwood sales trend analysis from the last 5 years to see how thier "top of the line" products performed comparativly. For some reason, I think the Kenwood music keg will do well because even though it is new technology, it resembles a CD Changer (in the way it works) install, and consumers are comfortable with that.