I actually don't give a rat's ass about the information that TiVo or Replay collects as long as it's anonymous. I'm glad my viewing habits are being sold. Maybe it will lead to better programming and advertising.

But if it were a deciding factor for me I would only go by the published policy. Let's say it was something important to me like they sold my viewing habits along with my phone number so I got more telemarketing calls. If that was the case, it wouldn't matter a lick to me that they don't sell the information today. What would matter is that they have reserved to right to do so in the future without an opt-out policy. And if I considered this unacceptable then my only recourse would be to throw away the multi-hundred dollar investment I made in the hardware and service.

-Dylan