Here's another possibility: At $550 - $750 for a player, $300 - $350 for a tuner, $100 - $150 for an entry-level amplifier, $100 - $150 for decent speakers, $30.00 - $60.00 for monster cable, $10 - $15 for the adapter and anywhere from $100 - $200 for installation, a lot of people aren't able to afford to have an empeg system in their car. If you are like my son with twin sub-woofers, a top-end amplifier, multiple coloured faceplates and a back-up hard-disk, you could spend $2000 in a heartbeat. How many people are there who are willing to spend this kind of money on a car audio system?