Well, your prices are inflated if you just want an empeg, really. For the empeg, you *need* the empeg, a wiring harness, an amp wiring kit, and an amp. You don't need new speakers, monster cable, or someone to install it. (I think anyone who's smart enough to want an empeg has the ability to install it, if not the time).

There are plenty of people willing to drop that kind of cash on their car stereo, and most of them are 18-30, with no kids and few expenses. Look around your town and see how many car audio shops there are. Most all of those specialize in putting in $1000+ systems that start with a $300 head unit.

Matthew