Sexy ALWAYS wins, *especially* if its marketed correctly. Why do companies not learn this? It doesn't make one shred of difference to Johhny Consumer how many gb it has, or how good the software is, because if it looks like crap, it'll get left on the shelf.

You'd have thought Sonicblue would have learned that lesson. I thought it had with the S series. Take the Empeg - by far and away the best car stereo ever to grace this planet. Even I have to admit though, its not really attractive, and my friends prefer their sony CD players because they look better. The niche market just couldn't support it - will the same thing happen to these new products?