I agree. I've put it in my M3 and I get compliments all the time. It not only matches the car well, it helps give it 'character'. I have another friend with an M, 2 years newer than mine, but people have said (unprompted) that they think mine is better. The only differce on the inside is the seat style, and the empeg. I know they're not talking about the seats.
(oh, I forgot mine also has wood...) blarg.

The empeg makes the cars interior much more interesting. It's better than anything else I could put in that spot.