I agree with you, this product is a tough sell to non-techies

This isn't a mass market product. It is designed for..

a) Gadget maniacs
b) Linux maniacs
c) ICE maniacs
d) Music maniacs

..and usually a combination of two or more of the above.

On occassions that I've had to sell the concept (but not necessarily a player!) to a non-tech man-in-the-street, it's the capacity that gets them every time.

"100 to 600 hours of music in your dash, all instantly accessible, and no huge boxes full of CD's in the trunk. By the end of the year it will be over 1000 hours."

The usual response is:

"I can see exactly why someone who actually had that much music would want to buy this product!"

The mainstay of the car audio market is still radio/cassette heads, not even CD. Of course those millions of consumers are not going to be sold on mass storage digital audio - at least, not yet!

Rob