I just went to look at the Karma at Fry's (Sunnyvale, CA) today also... awful product placement. I almost thought they didn't have it. Don't get me wrong, I like the store (I have a friend or two working there), but someone at Rio needs to go talk to them about placement.

As opposed to the comments in this thread, there is no Rio display at all in Fry's Sunnyvale (their flagship store, coincedentally). They have a small section in the aisle for MP3 players, and at the left is a small column of Rio players. The Karma was actually at the very bottom shelf near the floor, shoved in faced down. They had two in stock. Wouldn't have noticed it if I wasn't looking for it.

Seems to be getting some curious glances though. Someone looking at players at the same time was looking at the Karma as I was holding it, then put it back. Surprisingly small. Good sign.