If anyone is after a tough bag that doesn't look like a camera bag to hold camera or an empeg take a look at Crumpler.

I got one of these:


http://www.crumplerusa.com/products/camerabag/tall_e.html

while I was in Seattle last summer, for my Canon 10D and lenses. I think they are great. That one would be far too big for the empeg, but they do smaller ones too.