I can't believe that any of you are even remotely surprised by the fact that we are made to sit through commercials in DVDs. What did you think was going to happen when companies realized that DVD players could be made to do what they wanted and take the control out of the hands of the users? Its a slippery slope type of deal, and consumers buy in to the technology so willingly because they don't understand that given the opportunity, big companies are going to take advantage of their "free will" and market to them on the consumers dime.