Looking at the pictures, I do have to say the iPod Mini's might have the color thing going for them too. When talking about her Karma (that is still on backorder), the thing my wife is most excited about is how "cute" it is (i.e. little). If it were available in multiple colors (or even better would be changable faceplates) there would be no contest. As it is, she has verbally abused the iPod in favor of the Karma (I showed them to her side by side in Best Buy) on more than one occasion on no other basis but how it looks. As for the mini vs nitrus, I'm not sure which would be more appealing in for the "cuteness" (as I don't really care about how cute something is). I certainly like the form factor of the nitrus better, but multiple colors is certainly an advantage.