So we've known for a while that TiVo collects data from its subscribers. (I forget how, but there was a ``most-watched'' press release months ago in addition to the latest Janet Jackson crap.)

Now TiVo has signed a deal with Nielsen.

Is this positive or negative? Do you think that TiVo anonymoizes its data enough? Would including demographic information be bad?

Personally, I think it's positive. Anything to increase the sample size of the Nielsen ratings can only enhance TV, as far as I can see.