almost make us hawk our iPods for one at this price

Help me out here, Bitt.
Shouldn't it be "hock our iPods" ?

Unless they meant it by these definitions:
transitive senses : to raise by trying to clear the throat <hawk up phlegm>
intransitive senses : to utter a harsh guttural sound in or as if in hawking

Whoops, my bad. Websters backs up their usage.

Etymology: back-formation from hawker
: to offer for sale by calling out in the street <hawking newspapers>;
broadly : SELL

I still find the first set of definitions more humorous and apropos.