Amongst my circle of friends, acquaintances and colleagues, only one has an iPod, a fair few have solid state usbkey type players, and they all want an empeg/riocar, so I am pushing them to go for a Karma if they want an iPod type device or to pick up an empeg if they want their car audio to be as cool as mine
The techies love it, 'cos it's very techy. The pop lovers like the fact it has everything on it. The family folks love the wendy filters.

Empeg should be the generic term for the standard-setting mp3 player. (like Hoover was, but Dyson is becoming)