Here in So. California, those evil marketing folk at Toyota treated us to a month long Christmas campaign in July.

I'll never buy a Toyota, and this is a big part of the reason why.

I've read in a car magazine once that if you take Toyota's yearly advertising budget in the US and divide it by the number of cars they sold, it comes to a whopping $5,000.00 per car! They played those Christmas in July ads a lot. This must have been more than 10 years ago and I still get sick thinking of it.