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Of course this is a wider cultural issue than Top Gear. Time and again Americans pick up on some piece in the British media, totally fail to understand it, and respond with a distinct lack of humour.

See, there is the problem right there. Your humour is incompatible with humor! No wonder we are having such a hard time understanding what you mean! So everyone else in the world, just convert your humour to humor, and we'll all be happy. While you're at it, convert anything in metric measurements to imperial measurements. And speak (little-e) english. Oh, and it's SOCCER.
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Mark Cushman