Let's face it. That thing is what many guys at mp3.com's boards have been waiting for. If the neo 35 made such a splash, imagine what this thing will do, regardless of durability and reliability. In my opinion, it's very hard competition for the empeg, not in quality and features, of course, but in terms of appeal.
Now if someday the empeg gets fully redesigned, please please make the hard drives removable just like this thing!