It's been said many a time that the empeg price will not drop much. Aside from the fact that Rio can probably source parts easier, there aren't many ways that they could cut it down.

I'm sure the reason sales are expected to increase is because of the greater visibility of the company. ALOT more people know who Rio is than empeg (no offense ). Although I'd think the people who would buy this product already know about it. Oh well, I sure hope everything goes well!!

DiGNAN