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1. Mail demos of your CDs to college radio stations, especially Christian ones (they are most likely to play it).
2. Mail demos of your CDs to Indie/Christian bookstores
3. Try to get featured on a podcast somewhere. With iTunes 4.9 I really think podcasting will explode.
Good tips. We're actually doing #2 and #3 and KNOW we need to do #1 but haven't quite gotten there yet.

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I think there are a few things you could do to promote your music that do not involve a website, something only the most hardcore indie music listener will browse through.
But why are only the hardcore indie listeners going to these sites (and I'm not really convinced those people are really going)? As an example there are TONS of non-harcorde indie listners on myspace- they've figured out how to pull in the average net-surfer.

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I think your average listener will not find or listen to their music unless they hear it first.
Agreed, but is there any reason people wouldn't hear it first on the web? My thought is that if you give people a good experience where they really connect with good indie music, they'll go back. And what's more, they'll bring others. The sad truth is that none of the sites listed above (except for myspace) offer any kind of satisfying end user experience.

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I really doubt setting up yet another music website that more people will just ignore will help you out any.
Oh, no. My intent is not to promote my band- it's just that there seems (to me) to be a need for this capability that the existing sites are not quite hitting. But if I can't get empeggers into the concept, I'm afraid it is truly doomed!
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-Jeff
Rome did not create a great empire by having meetings; they did it by killing all those who opposed them.