The wording "apple championed" still seems off there. Sure, Apple uses it, but so do a ton of other companies, including a lot of media cell phones. Panasonic has a decent lineup of AAC players, as well as Samsung, Roku, Sanyo, and even some Creative products. A big kicker is that even the Microsoft XBox 360 plays AAC. Lastly it's an ISO and MPEG standard the same as MP3 is.