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Chicken and the egg problem as usual. Consumers have relatively little influence towards getting a newer format adopted. It is in the hands of hardware manufacturers and software designers. Had AAC been added to the empeg back then, more people would have had the choice to move to it as a format.

They could have tried not charging so much money for it. Not that AAC has ever been significantly more expensive than similar proprietary formats (unless your app is considered "pro" in which case it's absurdly expensive), but back then there was no reason to spend any money on yet another decoder that nobody was using. It did make sense to spend some money on WMA because M$ had herded so many WMP users in that direction (but even then we resisted until Rio bought the license on the back of a much larger deal).

Rob