someone came into my office yesterday with an mp3 player that had the same display(color and icons), but the over all form factor was much different. looked more like a budget unit, no dial, very cheap feeling. the only reason I mention this is that it had "COBY" on the face.
it was a 2 gig unit. very light (for it's size). had built in speakers too.

I just did a google image search for 'coby mp3' and there dozens of units, but they all look much 'nicer'.