I don't see how this is better than netflix. $4 and $5 for a movie that you can only watch for 24 hours doesn't seem like that great a deal. The only cool thing about it seems to be the fact that you can browse the movies from your couch.
I'm pretty annoyed with netflix right now what with their throttling policy but its still the best option for me right now. Actually, I'm thinking about signing up for blockbuster as well and having the $10/month plan for each. Hopefully then, throttling won't affect me as much.
This thins is sort of cool, movies need to be cheaper.