Hahaha! Dublin Dr Pepper is the BEST! My wife got me a case for my B'day one year, and it was definitely better than the standard stuff. Not too much more expensive, either, until you add the shipping costs (which are quite high). If they sold it here for the same price, $10 a case, in the grocery, there would be no decision to make, even though I can get the regular stuff for ~$6 a case.