This is probably a good thing. It certainly signals Amazon's desire to be seen as a destination for camera purchases versus the camera specialty stores like B&H. It could be that Amazon is just looking to own all the "buy now" buttons at the bottom of the reviews and link to DPReview pages from its product pages. Certainly, Phil Askey's prominence only grows with this, and he may have a bigger hand in how Amazon markets and sells cameras (e.g., de-emphasizing megapixels and focusing on other camera features).