I understand what you meant, I just think that the situation is a little different, and Wal-Mart is just pure evil, so it's hard to compare them to anyone

I don't think it'll be a huge deal, but I do wonder what Amazon's intent is. I also wonder how much they intend to integrate the site. Amazon's UI is pretty bad, and I'm not saying DPReview's is the best, but I'd hate to see it swallowed up Amazon's mess.