Actually you could be right. I thought the middle section in this instance looked more natural, but now with another look, I noticed a part to the right of the middle which shows a bump in the cord. It looks like the coils are trying to get to their original wind here.

In this case it's as simple as connecting each end of the cord to a car or truck and stretching it right out. Then slowly reverse the trucks while someone guides the coils in the correct orientation.